Crumple it Up Blog: Out of the Bin

Super SeniorsWith very little fortitude to wait for…anything, I often lose my patience with anyone who doesn’t match my lightning speed. Just ask my coworkers…or my fiancé…or, well, you get it. And being 32 means that I don’t have enough life experience behind me to personally relate to the wisdom and challenges that come with achieving 60 or 70 or 80 years of life. 

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We are about to wrap up a pilot project for the next generation of our bike sharing system (check it out at bcycle.com) and I thought that it might be a good time to talk a little bit about how and why we use pilot programs in the Innovation Center. One of the core tenets of our innovation process is that we prototype and pilot early and often.

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So far, we've kicked off two installations of Freewheelin-donated B-cycle systems.  Earlier in the month, we presented a system to the National Parks Service in Washington, DC - and just last week we did the same with the city of Denver.  Both visits were marked by very appreciative comments and praise for Humana's generosity and leadership in the environmental health space.

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If you're one of the thousands of people who met and fell in love with freewheelin at the Democratic and Republican National Conventions this past summer, there's good news for you.  Bikesharing may be coming to your town - soon. 

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Freewheelin riders have included Members of Congress, mayors, movie stars, TV personalities, Read Full Post