Guess where the world series epicenter is?
The 2009 World Series won’t just be settled on the field … just like most other significant “real-life” events, half the fun is happening on twitter.
Anyone who’s been to a professional conference in the last year has probably been surprised to see a growing number of heads hunched over laptops and iPhones – and talking about weird things called “hashtags.”
And it is a little strange at first … but the backchannel can be almost as interesting (ok, sometimes more interesting) than the main event. For the first time, that should be the case in the world series as well. If you’ve been spending any time on TPS lately (and judging from our Google Analytics account, you have!), you’ve probably noticed that the New York/Philly/Boston corridor tends to generate a lot of noise great content. Naturally with the Phillies playing the Yankees in the World Series, that situation is only going to be exacerbated.
It’s been fascinating to watch the Yankees search over the last few days. Yankees fans are normally full of bravado, but it only took one dominant performance from Cliff Lee in game one for them to adopt an air of uncertainty. As they went on to win the next 3 games, guess what – the bravado was back!
The Phillies search is a microcosm of Phils fans themselves … You can follow the emotional expletives that are the equivalent of the home fans booing the home team, and the just-as-emotional support after a big win. 
I definitely plan to have both searches updating live as I watch game six … and, no offense to the Yankees fans out there, but I can tell you that I am definitely hoping for a game seven!
So baseball-geography-watching is another use for TPS and its geo-search functions; I’ve been using it to connect with fans of the Arizona Fall League (kind of a “minor league all-stars league”). It’s a rather esoteric fan-base limited to serious baseball geeks (I’m meeting one of the folks I “met” for a game when I visit Phoenix next week) – which makes it perfect for using TPS as the find-and-interact tool, since you can follow, re-tweet and reply right from the tool.
How are you using TPS? Is it a part of your business yet? We’d love to know – the comments are all yours!
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