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tps

Twitter List Analysis Now on myTPSreport.com

by Chris Hall on February 10, 2010 · Comments

It’s been too long since we’ve had a myTPSreport.com update here on Crumple It Up, and we have some pretty cool new features, so I figured I’d wipe the dust off the old keyboard and type up a note about the tool based on some notes I grabbed from @mathiask:

Big new feature: LISTS. If you log in, you will find a new tab on the “recent searches” page with all your lists on it. You can examine lists just like you examine a search result.
Double-click-anywhere. Double-click on any word in tweet results to filter the stream by that word.
Most tweetingist places graph. See the new graph that breaks down tweet volume by location.
See the profile! When you are logged in and you click on a tweet, the graph will show a bubble with the authors profile data in it (bio, friends and followers).

Being able to analyze your lists in myTPSreport.com is awesome, but I think I’m most excited about what we have in the works next as we try to bring social media analysis to people both inside and outside the company walls.

Stay tuned.

Popularity: 17% [?]

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DISCLAIMER ALERT: The ideas expressed in this post came out of my own head, were researched by my own eyes and were expressed by my own hands. They are not intended to serve as medical advice in any way, shape or form. And they do not reflect the views of Humana Inc. or any of its subsidiaries. I take full responsibility if you think this post is awesome or not awesome.

I’m Thankful for Tweet Metrics

by Chris Hall on November 26, 2009 · Comments

This Thanksgiving I wanted to give thanks to the development team that made myTPSreport.com a reality: the Cougar Team. More specifically, I want to thank @mathiask and @chimoose for making the Cougar Team exist.

But enough with the sappiness already, right? I’ve got something to show you that you may find interesting:

Analyze This

Since its inception, you’ve always been able to analyze a search term’s tweet stream by its associated words right underneath the map view.

related words search For example, if you were to search #twit2fit in myTPSreport.com, you’d find out that @jasonfalls is mentioned with a number of tweets containing #twit2fit.

That’s pretty cool, if you’re looking to get some context around the term you’re searching for in general. But what if you wanted to find out about your search term in relation to time?

I’m glad you asked. The team has created a way for you to view tweets over time, both by day and aggregated over time. Tweet metrics, if you will…

tweets over time

For a little explanation, the blue line shows spikes in tweets on any given day. So if you see a spike in the blue line, it means that a lot of people tweeted about your search term that day. The orange line gives you a cumulative total of all the tweets. The slope of the orange line correlates with the height of the blue line for any given day. The steeper the slope on the orange line means a higher high point on the blue line.

What Do You Think?

Everybody on the team digs this new graph, but we’re really interested to find out what you think. Is this a great new feature, or are you all like, “meh?” Please let me know in the comments below.

Popularity: 7% [?]

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Twitter throwdown – Yankees vs. Phillies

by Greg Matthews on November 4, 2009 · Comments

Guess where the world series epicenter is?

The 2009 World Series won’t just be settled on the field … just like most other significant “real-life” events, half the fun is happening on twitter.

Anyone who’s been to a professional conference in the last year has probably been surprised to see a growing number of heads hunched over laptops and iPhones – and talking about weird things called “hashtags.”

And it is a little strange at first … but the backchannel can be almost as interesting (ok, sometimes more interesting) than the main event. For the first time, that should be the case in the world series as well. If you’ve been spending any time on TPS lately (and judging from our Google Analytics account, you have!), you’ve probably noticed that the New York/Philly/Boston corridor tends to generate a lot of noise great content. Naturally with the Phillies playing the Yankees in the World Series, that situation is only going to be exacerbated.

It’s been fascinating to watch the Yankees search over the last few days. Yankees fans are normally full of bravado, but it only took one dominant performance from Cliff Lee in game one for them to adopt an air of uncertainty. As they went on to win the next 3 games, guess what – the bravado was back!

The Phillies search is a microcosm of Phils fans themselves … You can follow the emotional expletives that are the equivalent of the home fans booing the home team, and the just-as-emotional support after a big win. I definitely plan to have both searches updating live as I watch game six … and, no offense to the Yankees fans out there, but I can tell you that I am definitely hoping for a game seven!

So baseball-geography-watching is another use for TPS and its geo-search functions; I’ve been using it to connect with fans of the Arizona Fall League (kind of a “minor league all-stars league”). It’s a rather esoteric fan-base limited to serious baseball geeks (I’m meeting one of the folks I “met” for a game when I visit Phoenix next week) – which makes it perfect for using TPS as the find-and-interact tool, since you can follow, re-tweet and reply right from the tool.

How are you using TPS? Is it a part of your business yet? We’d love to know – the comments are all yours!

Popularity: 9% [?]

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Fast Food Nation

by Chris Hall on October 20, 2009 · Comments

Two weeks ago, I wrote about a little project we’ve been working on called myTPSreport.com. I’m really excited about the tool for several reasons: A. We were able to build an in-house team to solve some business problems; B. We were able to work with Security and IT and other internal partners to mash-up some third party tools; and C. We are able to share everything we’ve done with people inside and outside of company walls.

C. is huge, if you ask me…

We said we were going to shoot to release myTPSreport.com today and we were able to make that happen. This is a huge score! It’s out and available for everybody to tinker with, and we’re all pumped about that.

To get the word out, we decided to do interesting things with the tool and share the results here on Crumple it Up. The first thing I wanted to know was, is there a geographic difference among people talking about fast food, fruit and vegetables. It turns out that there is … here is what I found:

FINDINGS

Fast food. The first search I did was on the term “fast food.” You can see by the hotspots on the map where the term fast food is being discussed around the country. It looks like both coasts enjoy tweeting about the term fast food and that there are a lot of conversations happening east of the Mississippi.

Fruit Not as many conversations about “fruit” are going on throughout the country, but there seems to be intense use of the term along the west coast. Could this mean that people on the west coast are healthier than their eastern brethren?

Vegetables It’s probably safe to say that the term “vegetables” is not in any danger of becoming a trending topic on Twitter. It looks like the term vegetables is just not used very much in tweets. When it is used, however, it is used west of the Mississippi.

YOUR TURN

Let me know what you think the ramifications of these findings are, and check out myTPSreport.com. Feel free to perform your own analysis around geographical topics and let me know what you come up with.

Popularity: 10% [?]

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The myTPSreport.com Back Story

by Chris Hall on October 5, 2009 · Comments

The Humana Innovation Center really got involved in social media in a big way last year with the Freewheelin’ bike-sharing program. During the Democratic and Republican National Conventions, the social media team was charged with finding groups of bicycle enthusiasts in Denver and Minneapolis/St. Paul, who had organized into thriving communities.

There wasn’t an easy way to do it.

So we did what we could, ended up muscling through a steep learning curve, and had some struggles and some successes. We soon realized, however, that most of the things we’re doing in the Innovation Center are not mainstream. That led to an understanding that it would be really time consuming to continue to manually find conversations and, at the time, really expensive and cumbersome to pay to listen to fringe topics that may not lead us anywhere.

It’s easy to find people talking about Coke or Pepsi, for example, because they are established brands. We needed, and need, to find people talking about ideas and concepts that relate to making fun healthy, because that’s where our kind of innovation resides.

U.S. markets are just emerging around bike-sharing programs, games for health and health rewards programs. There aren’t millions of people talking about the things we are interested in; the things we want to build programs and products around.

We knew that we would have to build something ourselves, so we took a gamble with Twitter… and the idea for myTPSreport.com was born.

We’re excited to be able to see where conversations are happening, as they happen and think that other people will be too.

For the time being, myTPSreport.com is in limited private beta. However, we plan to release it to the public soon. In the mean time, you can learn more about how it can help you by clicking on this link. Make sure you sign up to receive a notification when it is released to the public, by attempting to create a new search.

Popularity: 13% [?]

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tps

Twitter List Analysis Now on myTPSreport.com