Crumple it up Blog

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innovation

The Office Cure for Cold and Flu Season

by Chris Hall on November 12, 2009 · Comments

No matter how many dirty looks you throw at your colleagues who come into work sick, they just seem to keep on doing it, don’t they? So how do you get the team engaged and throwing high fives during cold and flu season this winter?

Easy… the “Foot Five.”

Three ”Foot Five” Innovations

We’ve spent the better part of the morning concocting three ways to show your co-workers that you appreciate them without spreading germs that lead to illness. Here they are in order of difficulty to perform:

The Mule Kick: Inspired by the P90x Tae-Kwon-Do workout DVD, the Mule Kick is probably the easiest way for two colleagues to throw a foot five with one another. Simply give an individual a knowing glance as you walk by them, turn around, and kick your foot out backward.

TIP: For best results, each person must use the foot closest to the other party during the walk by.

The Kid’n Play Kick Step: That’s right, I used to rock 2 Hype on cassette back in the day… There’s no shame in that.  House Party 1, 2, 3 and 4 were amazing movies, by the way. Now you can relive the magic of the 80s at work, with the Kid’n Play Kick Step Foot Five.

Tip: Check out this video, at minute 1:20, for a complete demonstration.

The Crane: Sweep the leg, Johnny, with this awesome foot five innovation. The Crane is probably the most difficult “Foot Five” to coordinate and maintain for the purposes of taking a photo, but it is definitely one of the most fun “Foot Five” innovations that our team came up with … Bonus points if you look each other in the eye with willful determination just prior to performing this kick.

Share With Us

Now that you know how to conquer cold and flu season at work, once and for all, take a picture of yourself performing a “Foot Five” and share the link with us in the comments below.

Special shout out thanks to LT and Shane for being awesome…

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DISCLAIMER ALERT: The ideas expressed in this post came out of my own head, were researched by my own eyes and were expressed by my own hands. They are not intended to serve as medical advice in any way, shape or form. And they do not reflect the views of Humana Inc. or any of its subsidiaries. I take full responsibility if you think this post is awesome or not awesome.

DMAICs, TQMs and Transformations – Oh, my!

by Gill Potter on January 21, 2009 · Comments

 Having recently finished a two-year stint as Director of Consumer Research for Humana, insights are near and dear to my heart. I’ve also been a reader of David Armano’s blog for some time. So it was a bit of fun to find Armano has written a white paper on using insights for his agency Critical Mass. It is worth a read, so give it a bit of your attention.

Armano has written a good concise piece on the power of using insights. He’s updated the usual process and has placed it in the context of constant change. Normally this process is described in linear fashion (i.e., DMAIC) and sometimes described as a loop (i.e., design thinking). The claim that this process is both new or an outcome of web 2.0 is a bit naïve. Certainly, these technologies allow a new level of community interaction, but this is really the same work that database marketers, total quality management and (most recently trendy) design thinkers have been using for a long time. Some are just more successful then others in fully embracing a continuous change model.

What does this have to do with healthcare? Easy. We’ve all been bludgeoned to death by the IDEO hospital gurney case study, but as yet no one is using this sort of thinking to improve health – much less healthcare. So far, most in the health field are just hawking product or philosophy with little in the way of continuous feedback/improvement. Wonder what would come out of insights related to day-to-day health?

BTW, Bruce Nussbaum is trying to rename all this as transformation, since apparently trendy is the death of effectiveness. Perhaps using the word transformation will finally get executives to stop thinking of all this as just better packaging and prettier pictures. He writes for BusinessWeek, so I’ll be keeping an eye on how that goes.  We’ve been doing a lot of work with consumers talking about health and healthcare.  We are starting to see new trends about how finance is playing into people’s thinking about health.  Maybe some of Bruce’s transformation ideas can be used to that end in the industry.

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DISCLAIMER ALERT: The ideas expressed in this post came out of my own head, were researched by my own eyes and were expressed by my own hands. They are not intended to serve as medical advice in any way, shape or form. And they do not reflect the views of Humana Inc. or any of its subsidiaries. I take full responsibility if you think this post is awesome or not awesome.