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In an earlier post we presented a music video to announce Insert Coin, our healthy game idea contest. Thanks to overwhelming interest from HG4H fans, we now have over 115,500 views! If you haven’t yet seen the video, be sure to check it out.

Now the team is busy working on our next video to continue spreading the word about Insert Coin, and we think we’re on to another hit… Subscribe to our YouTube channel to be the first to watch it after it’s released, or just check back here for an announcement.

Since we announced Insert Coin in June, at the 5th Annual Games for Health conference, we’ve received lots of great ideas for healthy games, but it’s not too late to submit YOUR great idea for a chance to win some serious coin! We’re accepting entries through September 9th, 2009.
 
Visit Humana Games to find out more on rules and prizes (hint: there’s more than just cash at stake here!), and good luck!

photo by: mrbill

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DISCLAIMER ALERT: The ideas expressed in this post came out of my own head, were researched by my own eyes and were expressed by my own hands. They are not intended to serve as medical advice in any way, shape or form. And they do not reflect the views of Humana Inc. or any of its subsidiaries. I take full responsibility if you think this post is awesome or not awesome.

As Operation Planet Savers (OPS) enters its third week of agent training, agents around the country have been completing missions, creating missions, and commenting on one another’s missions with a vengeance. However, two agents have separated themselves from the rest of the pack.  

These two agents have a combined total of 23 completed missions and have commented on 20 missions…amazing work in just 16 days! Congratulations, Agent Danger and Agent HayHay! Your hard work and dedication to OPS has earned you the title of “Agent of the Week.”
 
Those of you not in the know may be a little confused—and that’s ok! If you’d like some clarity—and some free fun for the whole family—visit www.humanagames.com/ops and sign yourself and your kids up for some secret agent training, compliments of Humana and Disney’s upcoming summer blockbuster, “G-Force.”
 
Now entering the third week of gameplay, OPS is a four-week-long game that challenges kids to complete unique physical and mental missions in order to become secret agents. Throughout the game, kids will have an opportunity to discover new ways to become active—physically and mentally—through one-of-a-kind physical missions and captivating mental missions.
 
Agent HayHay is week two’s Agent of the Week. This hardworking agent has completed a whopping 16 missions, and gave us feedback on 18 missions. Agent HayHay’s comment on the Trash mission demonstrated her newfound awareness and dedication to protecting her environment: “Me, Mom, Dad and my brother started around our house and down our street. I never knew people threw so much trash out of their cars. We ended up with one big garbage bag. What a way to treat the planet we live on. It’s awful.” Thank you, Agent HayHay, for cleaning up our planet, and we look forward to hearing your Radio Disney interview soon! 
 
Agents like Danger and HayHay are playing OPS as you read this—are your kids playing?  By registering for OPS, your kids have the chance to win prizes like iPod nanos, an interview with Radio Disney, and more! During the week of July 13, three registered agents (along with a parent/guardian) will be randomly selected to attend the “G-Force” movie premiere in Los Angeles, where they’ll walk the red carpet and be interviewed by Radio Disney.  
 
So if the kids are getting restless and that family vacation in August seems like a long way away, give OPS a try. Registration is free, easy and online…what are you waiting for?!
 

 

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DISCLAIMER ALERT: The ideas expressed in this post came out of my own head, were researched by my own eyes and were expressed by my own hands. They are not intended to serve as medical advice in any way, shape or form. And they do not reflect the views of Humana Inc. or any of its subsidiaries. I take full responsibility if you think this post is awesome or not awesome.

It’s an exciting time to be a part of Humana’s Innovation Center these days. In case you haven’t been keeping up with all of the hustle and bustle, we’re on a mission to make the Summer 2009 a summer of activity for kids everywhere.

 
 
After getting 1,600 kids to walk around Planet Earth the equivalent of two times during the American Horsepower Challenge, the next step is to keep kids moving and engaged while school is out.
 
Operation Planet Savers is designed to do just that - with prizes, holograms, movie clips, and the opportunity to be named “Agent of the Week.” Read more about it here.
 
Today, I want to recognize last week’s Agent of the Week, CODENAMED: Agent Danger.
 
If you click on the YouTube video below, you’ll note that, in Agent Danger’s own words, an entire family is engaged in physical activity stemming from a reality based online game. From Agent Danger’s heroic completion of the Ground Attack Mission, which included running around the backyard for five minutes, to Agent Danger’s mom timing the mission with Agent Danger’s sister’s iPod, everyone seemed to pitch in to ensure that Agent Danger was able to successfully complete an incremental step toward the achievement of G-Force Agent status.
 
 

 
 
Congratulations Agent Danger!

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DISCLAIMER ALERT: The ideas expressed in this post came out of my own head, were researched by my own eyes and were expressed by my own hands. They are not intended to serve as medical advice in any way, shape or form. And they do not reflect the views of Humana Inc. or any of its subsidiaries. I take full responsibility if you think this post is awesome or not awesome.
I’m excited to announce the results of our first CrumpleItUp.com contest!  Waaaaay back on December 24th (remember back to last year?)we announced the contest that coincided with the launch of our first casual game, the Freewheelin Cycle Challenge.  Our goal was to discover which of our enterprising readers could find the cleverest and most effective ways to reach out to parents, in the hopes that we could get their kids playing the game over the holidays.

And we had some pretty clever ideas. Here are some of the highlights:

  • Spread the word on Facebook to some 1,700 people
  • Spread the word on Twitter to some 1,300 people
  • Spread the word on LinkedIn to some 700 people
  • Posted on 6 blogs/other sites
  • Announced on a major Yahoo Groups parenting site

Remember the rules of the contest, as originally published:
“The legal rules of the competition are: There are none. At my sole discretion, I will determine how many winners there will be, what the winning criteria are, and the value of the gift certificates. I reserve the right to be arbitrary and capricious. But I will DEFINITELY give public props to the people who impress me. How to play? Simple.

  • Create a strategy for getting your message out.
  • Do it.
  • Tell me what you did (and if possible, how it worked) by commenting on this blog post.”

The result was that we had over 3,000 game-plays in the first two weeks of the game’s existence . . . which isn’t bad at all!  Thanks so much to all of you who participated.  EVERYONE is a winner!  Here’s our honor roll . . . each of these fine individuals will be contacted individually by me in order to distribute their prizes.

CHRIS HALL

Chris’ efforts included reaching out through Facebook, Twitter and LinkedIn.  These strategies may not be revolutionary, but because of Chris, over 700 people heard about the game.

Prize: 1 iTunes Gift Certificate

MARTIN REIMER

Martin did something completely unique in the competition; he did a screen capture of the game play, and posted it on YouTube.  I hear that a few people use that site.  Nice creativity and use of technology!

Prize1 iTunes Gift Certificate

NAIMUL
Naimul was a horse.  He tweeted the game from 2 accounts, posted to his massive facebook audience, blogged about it, had it posted on another casual game site (which accounted for about 10% of the total gameplay), and used AOL Instant Messenger and gChat to tell all his friends about it.  Whew!

Prize2 iTunes Gift Certificates

Scott
Scott doesn’t put much much stock all this social media nonsense.  But he knows the value of a network . . . and there’s no better network than the one that’s sitting around the holiday table with you.  Scott (who is rumored to be the president of a secret Luddite organization) got all the kids in his extended family playing by using the oldest trick in the book: Playing the game himself, and letting everyone see how much fun it was.  It generated hours of entertainment for his family.  Because we realize that the heart of social media is in the social:
Prize2 iTunes Gift Certificates

And our GRAND PRIZE WINNER:
Alistair
Alistair is clearly a take-no-prisoners type of fellow . . . and he did yeoman’s work to get the word out.  Here’s a sample: Told his friends on Twitter, LinkedIn and Facebook.  Posted the game on Delicious.  Shared it with the “Families Eating Healthy” yahoo group.  Shared it with parenting sites Peachhead, Urban Baby, Kids Health, Bike Snob NYC and iVillage.  And wrote some great comments on the site.  Fantastic!  And as the Grand Prize Winner, Alistar will recieve:
Prize3 iTunes GIFT CERTIFICATES!

Thanks to everyone who played – and won – in our inaugural contest.  Look for more ways to take my money in the coming months.  And in the meantime, go keep telling everyone about – and go play – the Freewheelin Cycle Challenge.  The contest is over, but the game lives on . . .

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DISCLAIMER ALERT: The ideas expressed in this post came out of my own head, were researched by my own eyes and were expressed by my own hands. They are not intended to serve as medical advice in any way, shape or form. And they do not reflect the views of Humana Inc. or any of its subsidiaries. I take full responsibility if you think this post is awesome or not awesome.