The Humana Innovation Center really got involved in social media in a big way last year with the Freewheelin’ bike-sharing program. During the Democratic and Republican National Conventions, the social media team was charged with finding groups of bicycle enthusiasts in Denver and Minneapolis/St. Paul, who had organized into thriving communities.
There wasn’t an easy way to do it.
So we did what we could, ended up muscling through a steep learning curve, and had some struggles and some successes. We soon realized, however, that most of the things we’re doing in the Innovation Center are not mainstream. That led to an understanding that it would be really time consuming to continue to manually find conversations and, at the time, really expensive and cumbersome to pay to listen to fringe topics that may not lead us anywhere.
It’s easy to find people talking about Coke or Pepsi, for example, because they are established brands. We needed, and need, to find people talking about ideas and concepts that relate to making fun healthy, because that’s where our kind of innovation resides.
U.S. markets are just emerging around bike-sharing programs, games for health and health rewards programs. There aren’t millions of people talking about the things we are interested in; the things we want to build programs and products around.
We knew that we would have to build something ourselves, so we took a gamble with Twitter… and the idea for myTPSreport.com was born.
We’re excited to be able to see where conversations are happening, as they happen and think that other people will be too.
For the time being, myTPSreport.com is in limited private beta. However, we plan to release it to the public soon. In the mean time, you can learn more about how it can help you by clicking on this link. Make sure you sign up to receive a notification when it is released to the public, by attempting to create a new search.
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DISCLAIMER ALERT: The ideas expressed in this post came out of my own head, were researched by my own eyes and were expressed by my own hands. They are not intended to serve as medical advice in any way, shape or form. And they do not reflect the views of Humana Inc. or any of its subsidiaries. I take full responsibility if you think this post is awesome or not awesome.
