Crumple it up Blog

Fast Food Nation

by Chris Hall on October 20, 2009 · Comments

Two weeks ago, I wrote about a little project we’ve been working on called myTPSreport.com. I’m really excited about the tool for several reasons: A. We were able to build an in-house team to solve some business problems; B. We were able to work with Security and IT and other internal partners to mash-up some third party tools; and C. We are able to share everything we’ve done with people inside and outside of company walls.

C. is huge, if you ask me…

We said we were going to shoot to release myTPSreport.com today and we were able to make that happen. This is a huge score! It’s out and available for everybody to tinker with, and we’re all pumped about that.

To get the word out, we decided to do interesting things with the tool and share the results here on Crumple it Up. The first thing I wanted to know was, is there a geographic difference among people talking about fast food, fruit and vegetables. It turns out that there is … here is what I found:

FINDINGS

Fast food. The first search I did was on the term “fast food.” You can see by the hotspots on the map where the term fast food is being discussed around the country. It looks like both coasts enjoy tweeting about the term fast food and that there are a lot of conversations happening east of the Mississippi.

TPSfastfood

Fruit Not as many conversations about “fruit” are going on throughout the country, but there seems to be intense use of the term along the west coast. Could this mean that people on the west coast are healthier than their eastern brethren?

TPSfruit

Vegetables It’s probably safe to say that the term “vegetables” is not in any danger of becoming a trending topic on Twitter. It looks like the term vegetables is just not used very much in tweets. When it is used, however, it is used west of the Mississippi.

TPSvegetables

YOUR TURN

Let me know what you think the ramifications of these findings are, and check out myTPSreport.com. Feel free to perform your own analysis around geographical topics and let me know what you come up with.

Popularity: 11% [?]

DISCLAIMER ALERT: The ideas expressed in this post came out of my own head, were researched by my own eyes and were expressed by my own hands. They are not intended to serve as medical advice in any way, shape or form. And they do not reflect the views of Humana Inc. or any of its subsidiaries. I take full responsibility if you think this post is awesome or not awesome.
  • Alex
    Awesome tool! I could mess around with this all night. Excellent way to monitor conversations, and integrate with marketing activities and trends.
blog comments powered by Disqus

Previous post: The myTPSreport.com Back Story

Next post: What’s up everybody!!!