Crumple it up Blog

Laughter is the best medicine

by Tony Tomazic on March 30, 2009 · Comments

We believe the power of Health Entertainment is all about fitting seamlessly into people’s lifestyles. In entertainment, game-play is a great way to find people doing something they love to do – because they have fun. But there’s no single channel of entertainment for everyone, so we’ve been exploring all kinds of ways to make fun things more healthy.  We’ve recently been building on the old adage that "laughter really is the best medicine", and we came up with a concept called “Relatively Hilarious”.

We’ve all been there. Sitting at the family holiday dinner table with dad (or grandpa, or Uncle Bob), and hearing the same old, tired, story – with the same old, tired punch line. The thing is, those stories really are funny (at least, they were first time you heard them), and we’ll miss those stories when the storyteller is gone. Relatively Hilarious offers the chance for families and friends to save and share humor and stories.

Whether it’s at the table, at the game, in the pub, or on the street – the Relatively Hilarious platform connects people using the voices that they already know.

To set up an account with Relatively Hilarious, you’d call a number, and record a joke. Your phone number makes your account, and from there, it’s easy to share the joke with other phone numbers you know. By sending this “saved voicemail” to others, you build your own network. A supporting web site lets visitors listen and rate other jokes, manage their account, or set up one themselves. The social network you already have (friends, family) can use the platform in whatever way works best for them.

It would be great to see this same concept play into personal video messages – as soon as cell-phone video files start flying around the Internet.  We think Relatively Hilarious would appeal to both young and old family members, and could bring them all closer together. If we can achieve that, then we’d ultimately make people happier and more socially connected as they share a laugh. We know that laughter does make a difference in personal health, and when people feel connected to each other, they really are happier.

In order to bring this concept to reality, the technology needs to be built and technical possibilities need to become commercial realities. If you’ve got ideas that can help to make this happen, please share them with us. We’d like to hear what you think of this platform, and where you think it could go.

HOW IT COULD WORK:

The IVR Platform experience…

You’d call a 1-800 number, from any phone.

You’d assign yourself a four digit pin, and record a joke, story, or humor to share with someone you know.

You’d send the recording to them, or to multiple recipients, who become phone numbers in your quick-send list.

The Website Platform experience…

You’d visit the website, and register using your phone number and your self-assigned pin.

With your account active, you would review other jokes, rate them, put other jokes in your favorites, modify your quick-list of friends, and more.

The vision of a mature Integrated Platform experience…

 

Popularity: 1% [?]

DISCLAIMER ALERT: The ideas expressed in this post came out of my own head, were researched by my own eyes and were expressed by my own hands. They are not intended to serve as medical advice in any way, shape or form. And they do not reflect the views of Humana Inc. or any of its subsidiaries. I take full responsibility if you think this post is awesome or not awesome.
blog comments powered by Disqus

Previous post: Killer Abs in 10 Minutes

Next post: Reinventing US Cities for Health