We’ve established a Social Media Chamber of Commerce at Humana, because we’re trying to wrap our heads around this social media enigma for our unique lines of business. Last week I wrote on Crumple it Up that we live tweeted our Kick-Off Meeting minutes and followed up that post with some lessons learned on my project management blog, LouisivllePM. The story got picked up by PSFK, The Fast Forward blog and The Harbrooke Group, and the general sentiment in the Twitterverse was positive.
We don’t know where this will take us… We’re learning. However, a conversation is starting to take shape around meeting speakers/facilitators needing to get used to this new form of engagement during presentations. We think it’s cool to be involved, in some way, with pushing micro-blogging in a new direction.
Jen Osbon COO of MegaPlayer had a different take:
As weird as it sounds, we really appreciate Jen’s opinion. In fact, it’s the purpose behind this post. Our second #hcoc meeting is scheduled for next Thursday, March 5th from 3:00pm to 5:00pm EST, and we’re really excited about it. We have a lot of ground to cover as an organization, now that the kick-off meeting is out of the way, and @RickMurray from Edelman Digital has been invited to sit in as our special guest.
The question is, does anybody else really care?
We’re trying to create a culture at Humana that engages anyone who has something to contribute to the conversation. Following that train of thought, we’d like to hear what you think. Should we continue to live tweet the Humana Social Media Chamber of Commerce meeting minutes under the #hcoc hashtag? What else should we be doing? What experiment have you always wanted to try, but couldn’t get buy-in for from your company? And what, if anything, do you want to know about our approach?
If you’re sick of us already, that’s totally understandable – @chimoose, @naimul and I get sick of each other after spending 15 minutes together in the same conference room. You won’t hurt our feelings. ;)
The future of #hcoc is in your hands. We’d love to get your feedback below and will proceed according to your inputs. Please let us know what you think.
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DISCLAIMER ALERT: The ideas expressed in this post came out of my own head, were researched by my own eyes and were expressed by my own hands. They are not intended to serve as medical advice in any way, shape or form. And they do not reflect the views of Humana Inc. or any of its subsidiaries. I take full responsibility if you think this post is awesome or not awesome.
