If you’re one of the thousands of people who met and fell in love with freewheelin at the Democratic and Republican National Conventions this past summer, there’s good news for you. Bikesharing may be coming to your town – soon.
For those of you who don’t know, Humana and Bikes Belong introduced the largest bikesharing program in America’s history . . . but just during the 8 days of the conventions (and the four days of Louisville’s idea festival ). The program was such a success (we were awarded a WeMedia Game Changers award!) that we decided to create bcycle.
Freewheelin’s magic was in capturing the fun and ease of getting around on a bike. And that spirit lives on in bcycle. But where freewheelin was a human-intensive production, bcycle is based on swiss-efficient, custom-designed bikes and storage units so that the bikes are available 24×7x365. And best of all, it’s backed by its own social network to make it easier to find routes, riding partners and available bikes.
Bcycle’s plan is to revolutionize bikesharing – and it’s off to a blazing start in 2009, selling systems into both Miami Beach and Denver. We’re looking forward to great things as this program evolves, and we in the innovation center are proud to be a part of something that so good for both health and the environment.
To learn more, check out www.bcycle.com – there’s a “must watch” video there to introduce you to bcycle.
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